Web Developer
Sportsafe UK Ltd · England, United Kingdom
- Lead development on sportsafeuk.com, a large WordPress platform serving a nationwide B2B customer base of schools, clubs and councils.
- Delivered a 50% uplift in organic and campaign traffic and a 35% increase in conversions through UX refinements, streamlined navigation and performance work.
- Rebuilt the GA4 and GTM implementation and fixed technical SEO, so reporting was trustworthy before decisions were made on it.
- Introduced automations that cut manual work and improved customer response times.
- Manage debugging, refactoring and upgrades in a live production environment with minimal downtime.